Lollipop Land is a hypothetical candy-themed amusement park which would be located in Orlando, Florida. To convey the fun and exciting mood, vibrant colors with playful typography were used.
For the logo, the ascenders and descenders of the letters were consciously altered in order to emulate the feeling of a rollercoaster ride. Additionally, different patterns were created for the lollipops, and I combined a lollipop with a Ferris wheel for one of the designs.
Brand Identity
Solo Project
Art Direction
Visual Design
Lollipop Land is a hypothetical candy-themed amusement park which would be located in Orlando, Florida. To convey the fun and exciting mood, vibrant colors with playful typography were used.
For the logo, the ascenders and descenders of the letters were consciously altered in order to emulate the feeling of a rollercoaster ride. Additionally, different patterns were created for the lollipops, and I combined a lollipop with a Ferris wheel for one of the designs.
Project
School Work / Solo Project
Category
Brand Identity
Lollipop Land is a hypothetical candy-themed amusement park which would be located in Orlando, Florida. To convey the fun and exciting mood, vibrant colors with playful typography were used. For the logo, the ascenders and descenders of the letters were consciously altered in order to emulate the feeling of a rollercoaster ride. Additionally, different patterns were created for the lollipops, and I combined a lollipop with a Ferris wheel for one of the designs.
