Lime — Redesigning Lime for a more seamless and safer experience
The aim of this project was to redesign the Lime app to provide a more convenient and safer user experience. Lime is a transportation company based in San Francisco, which connects users with e-scooters available throughout their respective cities. While e-scooters are rapidly increasing in popularity, I identified some key obstacles in the app's usability and interface. I focused on finding solutions to make it easier for riders to locate e-scooters efficiently, while also prioritizing rider safety.
DURATION
4 Weeks
TEAM
Solo Project
MY ROLE
User Research
Prototyping
UI Design
PROBLEM
"How can we create a more convenient
and safer Lime experience?"
SOLUTION
Insights from the Field
I tested the existing Lime app with 5 users. Observing real world user behaviour, my goal was to identify any issues with the app's usability.
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Want to find and connect with nearby ploggers to enjoy the activity together
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Want guidance on how and where to recycle the litter they collect
Overcrowded map
Overcrowded and indistinguishable map view causing difficulty pinpointing an exact scooter to select.
Unvarying battery icon
Unchanging battery icon design causing difficulties distinguishing between scooters with varying charge levels.
Inability to make recurring reservations
Currently Lime offers only one-time reservations (10 minutes in advance) despite the high demand for repeat reservations from commuters who use Lime as part of their daily routines.
Lack of safety measures and incentives
A need for in-app awareness around drunk-riding and safety helmets to reduce accident risk for users and the general public.
Gaining Perspective on Riders
Dummy the discovery phase of my research helped me identify project milestones, review competing platforms, and determine user needs and concerns. From this, I derived two main archetypes who might engage with a plogging platform: those who formerly plogged alone but now seek a community to plog with, and those who simply want more guidance on recycling.
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Want to find and connect with nearby ploggers to enjoy the activity together
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Want guidance on how and where to recycle the litter they collect
Mapping the Scooter Experience Process
I drafted a user map to visualize the stages of user engagement. This delineates each phase of the scooter rental process from start to finish and allows me to troubleshoot issues on a step-by-step basis.
Understanding the Current Market
In order to enhance my understanding of the e-scooter experience and take a broader view of the mobility market, I analyzed not only Lime's primary e-scooter competitors (Bird, Spin, and Link) but also researched mobility services (Lyft and Uber) in order to find out the specific features and strengths & weaknesses which will help me redesign and enhance the Lime experience.
Positioning
Our Services
Dummy text, I positioned
my app to meet consumer needs
and stand out in the marketplace.
As a fitness service, my platform
is action-driven and community-oriented. As an environment-related service, my app is innovative and centered around networking.
Examining the Current Flow
and Proposing an Alternative
By evaluating existing user flows within the Lime app, I found several ways to improve the user experience. I incorporated those potential improvements into a draft for a new user flow.
Identifying Priority Problems
I used Prioritization Matrices to identify the problems that had the greatest impact on user satisfaction and required the least effort to solve effectively.
Overcrowded and indistinguishable map view
Inability to make recurring reservations
Lack of measures that promote safety
Unclear battery status icons
Dummy text In order to gain feedback from users regarding the efficacy of the app
and its related features, I conducted tests that assessed the two main procedures of the user experience. I provided alternative screen options
to collect insights on consumer preferences and used the procedure
tests to modify and refine the app experience.
Improving the map view and battery icons
The initial design was too convoluted, making it hard to identify nearby scooters and distinguish their battery statuses; to address this, I Improved the map view and battery icons so that users can easily locate the nearest fully-charged scooter.
Make a recurring reservation
Initially, users could only make one-time reservations. In order to meet the demand for advanced and repeat bookings, I added a recurring reservation feature to make scooters more accessible for commuters.
Safety measures and incentives
The current app only included a warning pop-up against drinking and riding. To raise awareness of this important issue, users now need to do a quick sobriety-test to resume the ride and can receive coupons by submitting a selfie with a helmet.
Building Brand Strategy to
Communicate with The Users
The brand strategy was built to communicate what my product represents to the app's users. These were used to check design decisions, articulate core values, and describe key attributes the app experience should provide for both the users as well as the brand. The principles were used constantly to drive the aesthetic and overall tonal direction of the app.
Find the Closest Scooter at a Glance
By improving the map view and the battery icons, users can now easily find the nearest fully-charged scooter.
Make a Recurring Reservation
Users can benefit from booking scooters up to 2-weeks in advance and make recurring reservations.
Improved Safety
A quick sobriety test for late-night riding and free coupons offered for submitting a helmet selfie.
Name Surname
Position, Company name
Name Surname
Position, Company name
Results & Impact
Dummy text Overall, the Lime app had a significant impact on the plogging community and received positive feedback. Users saw immediate value in connecting with nearby ploggers, were able to navigate through the app easily, and clearly understood where to recycle the collected items.
Reflections & Next Steps
During user testing, I found out some users do not recognize what their true desires are. I learned that observing the behavior of users is a crucial element of receiving accurate product feedback.
While creating the screens, I experiment with some aspects of the screens. However, I quickly realized that it is better to utilize familiar interaction patterns that match what users are accustomed to.
For this project, I primarily focused on receiving feedback from people who already had prior experience with plogging. If I had more time, I would choose to incorporate additional features to draw in more new users.
Have fun. Be safe. Ride well.
With the NEW Lime!
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Prototype
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