This is a brand identity for International Conference on Cyber Security (ICCS), the world’s leading cyber security event held in New York. It offers educational, collaborative and workforce development opportunities for industry visionaries and rising leaders.

The identity is built around a custom typeface. Its wavy details were inspired by the movement of worms. From there, my mind jumped to computer worms and cyber viruses. The unique feature of the typeface is the similar characteristics between the animal and virus.

School Work / Solo Project

Brand Identity

Amusement Park
Brand Identity
Visual Design
Brand Identity
Solo Project
Lollipop Land

Lollipop Land is a hypothetical candy-themed amusement park which would be located in Orlando, Florida. To convey the fun and exciting mood, vibrant colors with playful typography were used. For the logo, the ascenders and descenders of the letters were consciously altered in order to emulate the feeling of a rollercoaster ride. Additionally, different patterns were created for the lollipops, and I combined a lollipop with a Ferris wheel for one of the designs.

More Case Studies